As intelligent mobility evolves rapidly worldwide, technology companies are often defined by breakthroughs in performance, algorithms, and efficiency. AUTOEQUIPS believes that a truly mature technology enterprise must achieve more than innovation — it must also carry human warmth and social responsibility.
This year, AUTOEQUIPS launched its Annual Public-Welfare Gift Initiative, partnering with the Gemeré Ethnic Craft Cultural Center in Rangtang, Sichuan, to present handcrafted Black Pottery Cups to global customers and partners.
More than a gift, the initiative reflects the company’s values of integrating technology with humanity.
Technology × Warmth: Extending the Core of AUTOEQUIPS’ Culture
AUTOEQUIPS is a leading provider of commercial vehicle safety systems, specializing in AI-enabled camera, monitor and driver assistance technologies like Advanced Driver-Assistance Systems (ADAS), Intelligent Speed Assist System (ISA), Driver Drowsiness & Attention Warning System (DDAW) for trucks, buses, construction machinery, forklifts and special-purpose vehicles. With more than two decades of experience, the company develops and manufactures solutions including 360° surround view monitors, blind spot detection systems, GSR kits, camera monitor systems, MDVRs, AI dashcams and AI Pedestrain Vehicle Detection Camera for customers worldwide.
With more than 80% of its business overseas, AUTOEQUIPS serves OEMs, fleet operators, aftermarket distributors, and channel partners across Europe and North America.
Yet, despite rapid expansion, the Chairwoman remains committed to an equally important mission — ensuring the company contributes to society with genuine warmth.
The Black Pottery Cup: A Gift Shaped by Tradition and Hope
The Black Pottery Cups selected for this year’s program are crafted by Tibetan and Qiang artisans from the Gemeré Cultural Center.
Each piece is made through:
- Hand-thrown shaping
- Iron-rich clay from the local mountains
- A traditional sealed-kiln, carbon-infusion firing method
- Natural textures formed by the artisan's hands
No two cups are alike — each reflects the spirit and heritage of its maker.
A Chairwoman’s Long-Term Commitment: Bridging Enterprise and Community
The Chairwoman of AUTOEQUIPS has supported rural education and cultural preservation in Rangtang for many years.She has personally visited classrooms and workshops, witnessing how pottery skills help students continue their studies and improve their lives.
Moved by their resilience, she led the decision to establish long-term procurement partnerships with the craft center — allowing the company to contribute to cultural preservation, educational support, and sustainable income for local artisans.
“Technology can protect lives, but kindness can change lives.A company can connect the global market, but it can also connect cultures and communities,” she remarked.
The Meaning of This Annual Gift Initiative
The initiative carries three layers of meaning:
Cultural Connection
Sharing the warmth, artistry, and spirit of rural China with global partners.
Social Responsibility
Supporting educational development, cultural heritage, and sustainable livelihoods through annual procurement.
Brand Philosophy in Action
AUTOEQUIPS operates in the field of road safety — a mission rooted in the value of protecting lives.
This gift extends that mission beyond roads and into communities.
Looking ahead, AUTOEQUIPS will continue to integrate technological advancement with cultural support, sustainability, and community development, creating a corporate identity that balances commercial success with social responsibility.
